I am regularly contracted by Snapchat to create filters individually designated to a specified theme. Each filter is individually designed to set the tone for the users snap and message they wish to share with their friends and followers. These filters are featured worldwide to Snapchat's 187+ million active daily users.
Moment filters are designed to express a typical situation the user may be experiencing within the designated hour these filters will be available to use within the Snapchat app. These filters (from left to right) represent 9am (the typical time the working day begins), 12 noon (when the sun is at its highest point in the sky), 2pm (the hour afternoon fatigue sets in) and 5pm (the typical time the working day finishes) as well as Birthday and Half Birthday filters which will become available to use on your Birthday or Half Birthday! A range of these filters have been/will be available to use within the app during these hours (currently only available within the US).
MORNING, EVENING & WEEKEND DYNAMIC FILTERS
These filters have themes relating to mornings, evenings and weekends, from uplifting morning/night imagery, soft colours and bold quotes easing Snapchats users through the day onto the weekend. A range of these filters have been/will be available to use within the app during these timeframes.
WEEKEND DYNAMIC FILTERS
These filters have themes relating to weekend down-time & general activities Snapchat's users may be sharing with their friends, complimenting their snaps from Friday night post-work drinks, to Saturday all-nighters to Sunday morning hangovers. A range of these filters have been/will be available to use within the app during these timeframes.